Manchester College Case Study

SEO Tasks 
  • Keyword research was carried out for the whole website and including the courses to see, if they are correct and bringing in traffic
  • Website amalgamation – Manchester College, created a new website, when doing this all the old URL’s had to be redirected to the new site, so no traffic is lost- this was done by mapping out all the old URL’s and then mapping them with the new ones.
  • Link-building  strategy was put in place to increase organic ranking and visitors which would enhance the search visibility
PPC Tasks 
  • Keyword research carried out to optimise the campaigns
  • Individual ad groups created to target more effectively
  • Bid management to enhance campaign performance
  • A/B testing different campaigns
  • Creating expanded text ads
Display Tasks
  • Specific demographics was set to target certain areas and get the best results
  • Banners created which were appealing to the target audience
  • Segmented the target audience by:  age range, gender, interests etc…
Social Media Tasks 
  • Go to the college award ceremony and use periscope and Facebook live to reach a wider audience
  • schedule posts and monitor social channels interactions
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