Manchester College Case Study
SEO Tasks
- Keyword research was carried out for the whole website and including the courses to see, if they are correct and bringing in traffic
- Website amalgamation – Manchester College, created a new website, when doing this all the old URL’s had to be redirected to the new site, so no traffic is lost- this was done by mapping out all the old URL’s and then mapping them with the new ones.
- Link-building strategy was put in place to increase organic ranking and visitors which would enhance the search visibility
PPC Tasks
- Keyword research carried out to optimise the campaigns
- Individual ad groups created to target more effectively
- Bid management to enhance campaign performance
- A/B testing different campaigns
- Creating expanded text ads
Display Tasks
- Specific demographics was set to target certain areas and get the best results
- Banners created which were appealing to the target audience
- Segmented the target audience by: age range, gender, interests etc…
Social Media Tasks
- Go to the college award ceremony and use periscope and Facebook live to reach a wider audience
- schedule posts and monitor social channels interactions
