SEO Tasks
  • Keyword research was carried out for the whole website and including the courses to see, if they are correct and bringing in traffic
  • Content Creation for new courses
  • Link-building  strategy was put in place to increase organic ranking and visitors which would enhance the search visibility
  • On – Page optimisation
E-Mail Marketing
  • creating new banners for each campaign
  • A/B testing CTA and best times to send emails
  • looking at CTR to better optimise the emails
  • testing out different subject lines
MOL Education
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